Marketing & Communications
Marketing & Communications is the central marketing and brand office for Robeson Community College. We play a critical role in all of the university’s major communication and marketing efforts. We will work closely with you to help you craft messages, visually convey your ideas in meaningful ways, and broadly distribute that message with a solid communication strategy.
Photography is critical for capturing the spirit of the RCC brand and the energetic vibe of the campus. Without high-quality photography, even the most engaging text and designs risk falling flat. Words and visuals should work together to tell the RCC’s story.
For prospective audiences, photography is a high-impact opportunity to introduce the RCC experience—complete with iconic buildings, stunning natural areas, diverse campus activities, and engaged learning. For audiences already familiar with the RCC, photography is an opportunity to evoke an immediate sense of affinity and nostalgia.
RCC’s network of photographers shoots and curate thousands of campus images each year—with both timely editorial and lasting promotional uses in mind. More than 1,300 photos in various resolutions are available to campus units for download.
Graphics, photography, and illustrations used in RCC publications should reflect the gender, ethnic, and age diversity of the student body. Royalty-free photography may be used if no other photography is available, but not as a first choice. These, too, should reflect the gender, ethnic, and age diversity of the student body or group referenced.
- Photo Library
Members of the RCC community (faculty, staff and current students) can access the RCC Photo Library with your campus account by following the link below. If you are a member of the media seeking photography, please email your request for photos to firstname.lastname@example.org.
RCC departments, faculty, staff, students, and alumni may use any of the images in the library for noncommercial communication pieces about RCC. The images are not available for generic use unrelated to RCC.
None of the images may be modified, altered, or used in any way that changes or misrepresents the photograph’s content or overall context.
Photo submissions for layouts or publications can be sent via email attachment, cloud drive link or delivered on a USB disk to Marketing & Communications. Digital photographs should be submitted in PNG, TIF or JPEG format. Low-resolution photography cannot be accepted. If a photo byline is expected, the name of the photographer or other information should be supplied at the same time as the submission of the photo. The college does not give bylines for purchased photography or other items.
Photography should not be submitted to the Marketing & embedded in an email or Word attachment. Photography downloaded from the web is normally unacceptable as these images are formatted specifically for the web and usually cannot be reformatted significantly for print purposes. Photography found in web-based press packets is usually acceptable since high resolution and quality have been maintained specifically for print purposes.