Marketing & Communications
Marketing & Communications is the central marketing and brand office for Robeson Community College. We play a critical role in all of the university’s major communication and marketing efforts. We will work closely with you to help you craft messages, visually convey your ideas in meaningful ways, and broadly distribute that message with a solid communication strategy. Your well-developed marketing strategy will help you realise your business’s goals and focus on the actions required to reach the right customers.
Developing a marketing strategy that includes the components listed below will help you make the most of your marketing investment, keep your marketing focused, and measure and improve your sales results. Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. Your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with your team. If you will like you team to have the most advanced marketing tools, check out this lawyer seo website.
Examples of marketing goals include increased market penetration (selling more existing products to existing customers) or market development (selling existing products to new target markets). These marketing goals could be long-term and might take a few years to successfully achieve. However, they should be clear and measurable and have time frames for achievement. Make sure your overall strategies are also practical and measurable. A good marketing strategy will not be changed every year, but revised when your strategies have been achieved or your marketing goals have been met. You may need to amend your strategy if your external market changes due to a new competitor or new technology, or if your products substantially change.
- Branding Guide
This guide outlines how to use the foundational elements of the RCC brand, style, and visual identity to achieve your goals and, at the same time, clearly communicate the mission of RCC.
This brand guide establishes a basic foundation for developing marketing and communications materials, but the college acknowledges that these standards cannot address every situation that may arise. Therefore, we encourage you to contact the Director of Marketing & Communications, for answers specific questions and direct assistance.
RCC encourages news and story submissions from the RCC community, including news tips, photos, and written stories. All submissions will be considered with priority given to those which support the mission of RCC. Stories not directly related to the RCC mission will be considered on a case-by-case basis, taking into account space and staff time limitations. If you have a question, contact the Director of Marketing & Communications at firstname.lastname@example.org.
Photography is critical for capturing the spirit of the RCC brand and the energetic vibe of the campus. Without high-quality photography, even the most engaging text and designs risk falling flat. Words and visuals should work together to tell the RCC’s story.
For prospective audiences, photography is a high-impact opportunity to introduce the RCC experience—complete with iconic buildings, stunning natural areas, diverse campus activities, and engaged learning. For audiences already familiar with the RCC, photography is an opportunity to evoke an immediate sense of affinity and nostalgia.
RCC’s network of photographers shoots and curate thousands of campus images each year—with both timely editorial and lasting promotional uses in mind. More than 1,300 photos in various resolutions are available to campus units for download.
Graphics, photography, and illustrations used in RCC publications should reflect the gender, ethnic, and age diversity of the student body. Royalty-free photography may be used if no other photography is available, but not as a first choice. These, too, should reflect the gender, ethnic, and age diversity of the student body or group referenced.
- Photo Library
Members of the RCC community (faculty, staff and current students) can access the RCC Photo Library with your campus account by following the link below. If you are a member of the media seeking photography, please email your request for photos to email@example.com.
RCC departments, faculty, staff, students, and alumni may use any of the images in the library for noncommercial communication pieces about RCC. The images are not available for generic use unrelated to RCC.
None of the images may be modified, altered, or used in any way that changes or misrepresents the photograph’s content or overall context.
Photo submissions for layouts or publications can be sent via email attachment, cloud drive link or delivered on a USB disk to Marketing & Communications. Digital photographs should be submitted in PNG, TIF or JPEG format. Low-resolution photography cannot be accepted. If a photo byline is expected, the name of the photographer or other information should be supplied at the same time as the submission of the photo. The college does not give bylines for purchased photography or other items.
Photography should not be submitted to the Marketing & embedded in an email or Word attachment. Photography downloaded from the web is normally unacceptable as these images are formatted specifically for the web and usually cannot be reformatted significantly for print purposes. Photography found in web-based press packets is usually acceptable since high resolution and quality have been maintained specifically for print purposes.
Social media platforms provide a tremendous opportunity to promote the RCC brand. Never before has there been such an immediate (and public) way for the college to reach key audiences and for stakeholders to access the college.
As such, college social media accounts pose many unique benefits and challenges. As with other forms of communication, content is the key. Keeping your accounts both engaging and professional requires significant time and dedication. Before creating new accounts, be sure to identify your audience and establish a strategic content plan.
- Request/Register Social Media Account
All college-affiliated social media accounts must be approved by Marketing & Communications. The Director of Marketing & Communications must be added as administrators on all approved social media pages.
Marketing & Communications reserves the right to deny a request for a new social media account if it is determined another strategy would be more effective, or if a similar account exists which may be utilized.
To request a college-affiliated account, or register an existing account, fill out the form below.
- Join the conversation
Consider using the following RCC hashtags on your campus unit’s social media profiles. Hashtags allow users to tag, filter, and engage with distinct content on Facebook and Twitter.
- General: #RobesonCC
- Spirit: #TeamRobeson
- Prospective students: #BecomeWithRCC
- Alumni/Commencement: #RobesonGrad